Chi Sparks 2014 — “Creating the Difference”
The Hague University of Applied Sciences, The Hague

Creating the Difference

Measuring Social Media Activities of Dutch Museums I: Developing a Social Media Monitor

Social media play an increasingly important role in the online strategy of organisation. In order to assess the communication through social media of such organisations as museums, Waardenburg, Brussee, & Hekman have developed a monitoring system that is meant to continually track social media activities of the heritage sector and mine its history as well.