Chi Sparks 2014 — “Creating the Difference”
The Hague University of Applied Sciences, The Hague

Creating the Difference

Persuasive by Design: a model and toolkit for designing evidence-based behavioral interventions

More and more, the objective of a designed interaction is to change the behaviour of its users. Knowledge of psychological theory is essential in achieving desired results, but often not sufficiently available to designers. Hermsen, Renes, & Frost present a tool that help designers in creating evidence-based interventions for behavioural change.