Chi Sparks 2014 — “Creating the Difference”
The Hague University of Applied Sciences, The Hague

Creating the Difference

Building UX Capabilities at a Technology Firm: A shared success story

Grimes & van de LangkruisĀ report on a successful effort to establish the discipline of user experience in a company that was traditionally technology-focused. Their approach was to introduce the UX awareness from strategy down to operations, gradually building the capabilities in the company that were previously fully outsourced.