Giving user-generated content back to the users: Towards data de-centralisation for active content creators

Our poster gives an overview of on-going work which is part of a broader effort to enhance and facilitate collaborative opportunities for digital content creators. We describe creative media production social machines, which gives a perspective on the user-generated content ecosystem that changes how we consider content creators and the technical systems they use. We observe individual content creator behaviour within social machines - understanding their behaviour from the bottom-up rather than top-down - in order to inform better design of systems which support their interactions. We illustrate on-going work in formalising certain observations, to provide a basis for designing and developing systems which can successfully co-operate in the creative media production social machine space.